This is all about “nudging” certain populations toward policies planners prefer. Basically it’s a propaganda effort, a trial propaganda effort.
(From The Washington Free Beacon)
The National Institutes of Health is spending more than $400,000 sending text messages to Latino men to encourage them to exercise.
The University of California, San Diego is conducting the study, which is attempting to employ the “low-cost” strategy of using cell phones to reach Mexican-Americans.
“Mexican-American men report high rates of inactivity and related health conditions. The proposed study seeks to promote physical activity among this at-risk, understudied population by developing interactive and tailored text-messages to enhance a print-based physical activity intervention for Spanish- speaking [Mexican American] MA men,” a grant for the project said. “The proposed high-reach, low-cost strategy for increasing physical activity has great potential for adoption on a larger scale and thereby positively impacting public health and eliminating health disparities.”