The reason Hollywood is having a bad season is because Hollywood is producing dreck. Plus people don’t watch TV like they used to and so the week long ramp up of primetime ads just doesn’t work anymore. Heck, I can only think of 2 movies right now that I would even consider seeing, Dunkirk, and the new It movie.
But the #oldmedia wants another answer. It is searching in the dark. It wants some kind of solution other than changing its ways.